Modern supply chains generate vast amounts of data, but so much of that data is inaccessible and underutilized, limiting shippers’ ability to respond swiftly and effectively when market rates shift or carrier performance deteriorates. Goodship is the command center that unifies data from each customer’s tech ecosystem — TMS tender data, contract award data, location data — enriches it with real-time pricing and market data, then provides network management and transportation procurement tooling to make that information instantly actionable directly from the platform. Service and price are both optimized in a systematic way that enhances collaboration with carriers by establishing clear expectations and a real-time scorecard for ongoing alignment.
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