Position Overview:

Harbinger is seeking a highly motivated and experienced Director of Marketing as the company’s most senior dedicated lead in marketing and communications. The Director of Marketing for Harbinger must possess a proven track record in leading ground-up brand development and managing both corporate-level and franchise (i.e., dealer) marketing. In addition, the role will involve executing successful tradeshow events/conferences, developing impactful marketing campaigns, and growing a strong online and social media presence. You should have exceptional communication skills and the ability to lead initiatives, collaborating with internal stakeholders and external partners, as well as to grow the company’s marketing and communication functions as the business scales. This individual will work as a strategic business partner with both Harbinger’s executive leadership team - reporting to the company’s Head of Corporate Development - and the company’s sales and business development teams, working to develop and refine the business’s brand and product strategies, with appropriate data-driven planning, to support Harbinger and its dealers/partners in meeting their growth objectives.

What You’ll Do:

• Brand Management:
• Lead on day-to-day marketing activities, including developing and executing marketing strategies to drive brand awareness and customer engagement.
• Create compelling sales collateral, promotional materials, and other marketing assets to support sales and business development efforts.
• Collaborate with internal teams to ensure brand consistency across all communication channels.
• Sales and Franchise Dealer/Partner Support:
• Provide dealers (and other third-party distribution partners) with marketing tools, advertising campaigns, content collateral and co-op marketing programs to ensure alignment with the overall corporate strategy and increase vehicle sales through the dealer channel.
• Serve as key internal knowledge expert on channel marketing, tailored for both direct customers (national accounts) and franchise dealerships. Collaborate with sales and business development teams to ensure marketing efforts align with dealer needs and market trends.
• Create marketing strategies that enhance the customer journey from awareness to purchase and retention, ensuring a seamless experience across both direct and dealer channels.
• Analyze market trends, consumer behavior, and sales data - leveraging Harbinger’s expansive dealership network - to refine and optimize marketing strategies. Implement KPIs to track the effectiveness of marketing initiatives.
• Collaborate with the Head of Corporate Development and the executive management team to ensure that product offerings align with dealer and customer needs as well as market priorities.
• Social Media, Website and Online Presence:
• Oversee the company’s digital marketing initiatives, including SEO, social media, email marketing, and website optimization. Lead strategies for driving online traffic and improving conversion rates.
• Monitor social media trends and industry developments to implement relevant strategies and best practices.
• Manage the company website to ensure it remains up-to-date, informative, and user-friendly, and work to optimize for SEO.
• Operational Marketing and Events Support:
• Provide marketing leadership for highly impactful attendance by Harbinger at events and conferences, collaborating with the business development and sales teams. Lead on developing trade conference booths and collateral to support event attendances.
• Source and collaborate with external vendors and agencies to execute marketing initiatives and content production. Evaluate vendor performance and negotiate contracts to maximize efficiency and return on investment.
• Submit purchase orders, prepare budgets, and track spending for the marketing department.

Who You Are:

• At least 15 years of experience in the automotive or transportation industries, ideally in a company that operates through both direct sales and franchise dealership networks.
• Strong grasp of the unique dynamics of the commercial automotive and EV marketplaces. You will ideally have a deep understanding of the relevant customer base and key stakeholders across the industry.
• Strong digital marketing expertise, including social media, SEO, and content strategy.
• Strong experience in supporting corporate events, trade shows or conferences and/or experiential marketing activations.
• You have demonstrated expertise in leveraging data for marketing optimization.
• Ability to do some graphic design and photo/video editing.
• Experience effectively managing new product introductions.
• You have proficiency in utilizing all major social media platforms for business purposes and understanding of digital marketing trends, paid and unpaid advertising, and analytics.
• Experience and understanding of modern AI-based tools to improve the efficiency of marketing and communications activities and save costs.
• You have experience in leading marketing and communications tools, e.g., Sprout Social, Mailchimp, HubSpot, Cision, MuckRack, etc.
• Strong operational skills, with the ability to coordinate and motivate engagement from cross-functional teams.
• Have excellent written and verbal communication skills with a keen eye for detail, along with the ability to translate highly technical information for a general or non-expert audience.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong analytical and problem-solving skills, with a data-driven and results-oriented approach.
• Startup experience preferred
• Optional: Experience in coordinating with external PR firms and managing media relations.